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New Deal


Announced

Mergence to acquire a 26% stake in 2Engage.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For26%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Sources

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Tags

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Acquisition

Friendly

Customer Relationship Management

Minority

customer reward

Private

South Africa

Single Bidder

Pending

Synopsis

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Mergence, a financial planner in Randburg, South Africa, agreed to acquire a 26% stake in 2Engage, a local customer reward start-up. Financial terms were not disclosed. Mergence plans to increase its stake in 2Engage by about 25% by the end of 2020, which would make it its largest shareholder, Magerman said. 2Engage’s Retail Engage unit runs rewards and loyalty programmes in supermarkets and wholesalers for low- to middle-income earners, that it says accounts for 60% of SA’s economically active population.

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