Announced
Financials
Sources
Tags
United States
Acquisition
Friendly
Pending
Majority
Digital Services
estate planning
Single Bidder
Private
Synopsis
MetLife, a financial services company, providing insurance, annuities, employee benefits and asset management, agreed to acquire Bequest, doing business as Willing, a digital estate planning service. Financial terms were not disclosed. “Whether you’re on Willing after having a baby, buying a home, or are just planning for the unexpected, our mission has always been about protecting the people you love. MetLife is a global leader in protection solutions and together we can quickly scale Willing’s technology to make quality estate planning easy and affordable to millions of families,” Eliam Medina, Bequest CEO and founder.
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