IVE Group completed the acquisition of Salmat Marketing Solutions for A$25m.

IVE completed the acquisition of Salmat Marketing Solutions, the Australian and New Zealand catalogue distribution business of Salmat, and Reach Media NZ, as we further strengthen our retail offering. Financial terms were not disclosed. "The combination of Australia’s largest letterbox distribution business with IVE’s broader print, data analytics and marketing services offer provides an exciting opportunity for our clients to enhance returns on their marketing spend through our highly integrated offer. Importantly, the significant capital expenditure program over the next 18 months to automate catalogue collation will support the ongoing sustainability of the national walker network, resulting in a strong distribution channel delivering improved return on investment for IVE’s retail clients," Matt Aitken, IVE Group CEO.