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Announced

The LEGO Group to acquire BrickLink.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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United Kingdom

Majority

online communities

Friendly

Acquisition

Single Bidder

Pending

Online and Social Platforms

Private

Synopsis

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The LEGO Group, a Danish toy production company, agreed to acquire BrickLink, the world’s largest online community of adult LEGO fans. Financial terms were not disclosed. “Our adult fans are extremely important to us. They are passionate, committed and endlessly creative. We have worked closely with the community for many years and look forward to deepening our collaboration. We plan to continue to support BrickLink’s active marketplace and evolve BrickLink’s digital studio which allows our talented fans to take their creativity to the next level,” Niels B. Christiansen The LEGO Group CEO.

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