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Announced

Completed

Kynetec and the Kleffmann Group completed the merger of market research business.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Information / Data Services

business data

Majority

Private

Single Bidder

data analytics

data and intelligence

market research

Friendly

Germany

Merger

Completed

Synopsis

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Market research agencies Kynetec and the Kleffmann Group completed the merger of their market research business to form Kleffmann Group Market Research. Financial terms were not disclosed. The newly merged company will develop globally consistent solutions, world-wide farmer respondent communities, and advanced analytics that take market insight generation to the next level. The newly combined company includes around 950 market researchers, interviewers, data analysts, marketing scientists and data visualization specialists across 30 countries.

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