United Spirits to merge with Pioneer Distilleries.

Diageo-controlled United Spirits, India’s biggest liquor firm, has proposed a merger with its majority owned and listed subsidiary Pioneer Distilleries. “The proposed merger is part of our strategy to consolidate the India business and further simplify the operating structure which would result in enabling business synergies and efficiencies,” Sanjeev Churiwala, Diageo India executive director and CFO.