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New Deal


Announced

Hostess Brands to acquire Voortman Cookies from Swander Pace Capital for $320m.

Financials

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Transaction Value£247m
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Acquisition

Friendly

cookies

Majority

Single Bidder

Private

snacks

Food Products

Private Equity

Canada

Pending

Cross Border

Synopsis

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Hostess Brands, an American bakery company, agreed to acquire Voortman Cookies, a manufacturer of premium, branded wafers as well as sugar-free and specialty cookies, from private equity firm Swander Pace Capital for $320m. “Voortman is a leading brand with a well-defined consumer position that complements and extends the growing Hostess portfolio into the growing cookie and better-for-you sweet snacking categories with meaningful runway for future growth,” Andy Callahan, Hostess President and Chief Executive Officer.

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