Cult Capital, a growth equity firm, agreed to invest in clean color cosmetics brand LAWLESS. Financial terms were not disclosed. "As someone who has raised capital before, I was hyper-focused on finding a partner that I was completely aligned with. I found a true partnership with Sarah and the entire Cult Capital team. Cult has a deep understanding of what it takes to create a lasting brand name, and a has a unique eye for the beauty space. Cult has the experience and partnership I needed to authentically scale my brand," Annie Lawless, LAWLESS Founder.