Announced
Completed
Financials
Tags
United States
Software
Acquisition
Friendly
software services
Merger
Single Bidder
digital software solutions
advertising software development
Public
Majority
Completed
Synopsis
Rubicon Project, an American online advertising technology firm, completed the merger with Telaria, a software service provider, to form an independent sell-side advertising platform, in a $297m deal. “We are very pleased to begin this new chapter for the combined company. Going to market as the world’s largest independent omnichannel sell-side platform with robust CTV capabilities puts us in a great position to help publishers monetize across all auction types and help buyers safely and efficiently meet their campaign goals,” Michael Barrett, Rubicon Project CEO.
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