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Announced

S4 Capital to acquire Metric Theory and Decoded Advertising for £147m.

Financials

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Transaction Value£146m
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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United States

Media Agencies

Friendly

Private

Single Bidder

advertising and design

Acquisition

Merger

Pending

Majority

Cross Border

Synopsis

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S4 Capital, a digital advertising and marketing services company, agreed to acquire two media agencies Metric Theory and Decoded Advertising. S4 then plans to merge Decoded Advertising with its MediaMonks, a digital production company, while Metric Theory will be combining with MightyHive, a media consultancy firm for £147m. “Both combinations continue our momentum, broadening our digital, strategic, creative, data & digital media capabilities in line with our objectives for 2021," Martin Sorrell, S4 Capital Executive Chairman.

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