Perion to acquire Content IQ for $73m.

Perion, a global technology company, agreed to acquire Content IQ, a digital publishing orchestration system with proprietary data algorithms and analytic tools for $73m. “As brands find it increasingly difficult to effectively tell their story to consumers, and branded content becomes a more critical and effective form of engagement, a new paradigm is required. Brands must gain the ability to scale to highly relevant audiences, and through that to assert greater control over the media environment. CIQ’s offering fills this gap and provides Perion with a proprietary solution that gives publishers and brands the tools they need to prosper in a challenging digital world,” Doron Gerstel, Perion CEO.