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New Deal


Announced

Completed

Platinum Equity completed the acquisition of Centerfield from H.I.G. Capital.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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marketing company

Online and Social Platforms

Majority

Media Agencies

website operator

Private

Friendly

Single Bidder

Private Equity

United States

Acquisition

Completed

Synopsis

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Platinum Equity completed its acquisition of Centerfield, a technology-driven marketing and customer acquisition company, from H.I.G. Capital, a private equity firm. Centerfield has also acquired Digital Ventures, which operates web sites in home security, residential services, senior services and other verticals. Financial terms were not disclosed. “We are proud of the successful partnership we were able to establish with Centerfield including the active role HIG played in identifying and executing on add-on acquisitions as well as supporting internal organic growth initiatives. Centerfield’s strong growth during our investment period helped drive an outstanding outcome for all shareholders, and we are confident that the Company will continue to enjoy long-term success,” Eric Tencer, HIG Managing Director.

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