A consortium of investors completed the acquisition of Jumpshot, a marketing analytics and business intelligence company, from Avast, an antivirus vendor. A consortium included tech giants like Microsoft and Google and big brands like Pepsi and Home Depot. “Avast’s core mission is to keep its users safe online and to give users control over their privacy. The bottom line is that any practices that jeopardize user trust are unacceptable to Avast. We are vigilant about our users’ privacy, and we took quick action to begin winding down Jumpshot’s operations after it became evident that some users questioned the alignment of data provision to Jumpshot with our mission and principles that define us as a company,” Ondrej Vlcek, Avast CEO.