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New Deal


Announced

Completed

Advent-backed TSG completed the acquisition of BrandBot.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Sources

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Friendly

Completed

Private

Private Equity

software development

Majority

Acquisition

Single Bidder

United States

Software

Cross Border

Synopsis

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Advent-backed TSG, a provider of business management software and integrated payments solutions, completed the acquisition of BrandBot, a developer of an end-to-end marketing and sales platform for the boutique fitness industry that manages emails, texts messaging, sales CRM, and landing pages for fitness brands. Financial terms were not disclosed.

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