Announced
Financials
Sources
Tags
Friendly
United States
Digital Services
Private
Majority
marketing technology
Acquisition
Single Bidder
Pending
Synopsis
WPP, a multinational communications, advertising, public relations, technology, and commerce holding company, completed the acquisition of XumaK, a marketing technology consultancy. Financial terms were not disclosed. "The acquisition is in line with WPP's strategy to deepen its technology offer and invest behind its partnerships with leading technology companies. XumaK will drive the experience technology capability for Wunderman Thompson North America," WPP.
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