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Announced

WPP completed the acquisition of XumaK.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

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Friendly

United States

Digital Services

Private

Majority

marketing technology

Acquisition

Single Bidder

Pending

Synopsis

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WPP, a multinational communications, advertising, public relations, technology, and commerce holding company, completed the acquisition of XumaK, a marketing technology consultancy. Financial terms were not disclosed. "The acquisition is in line with WPP's strategy to deepen its technology offer and invest behind its partnerships with leading technology companies. XumaK will drive the experience technology capability for Wunderman Thompson North America," WPP.

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