Brand Velocity Partners completed the acquisition of Magma Products.

Brand Velocity Partners, an American private equity, completed the acquisition of Magma Products, a manufacturer of cookware products. Financial terms were not disclosed. "We are thrilled to be able to apply BVP's differential – its marketing and merchandising expertise – to this industry leader. The luxury market is often under-served by marketers, and we think there is extraordinary potential in marketing Magma's grills and cookware to a broader audience," Drew Sheinman, Brand Velocity Founder.