Announced
Completed
Financials
Sources
Tags
marketing services
multimedia services
Acquisition
Private
United States
Media Agencies
Completed
Cross Border
Private Equity
Single Bidder
Majority
Friendly
Synopsis
Merkle, a performance marketing agency, completed the acquisition of Media Storm, a company specialized in multimedia production and marketing services, from founders Craig Woerz and Tim Williams, as well as TZP Group, a private equity firm. Financial terms were not disclosed. “The acquisition of Media Storm supports Merkle’s long-term strategic plan to use first-party data to inform and drive marketing across all media channels. With their audience-first approach, Media Storm helps to extend our existing capabilities to multi-channel performance media and enables us to connect to a broader execution of Media programs,” Craig Dempster, Merkle President.
© COPYRIGHT 2024 MERGERLINKS LIMITED.
ALL RIGHTS RESERVED.
15 BONHILL STREET, LONDON, EC2A 4DN, UNITED KINGDOM.