Merkle completed the acquisition of Media Storm.

Merkle, a performance marketing agency, completed the acquisition of Media Storm, a company specialized in multimedia production and marketing services, from founders Craig Woerz and Tim Williams, as well as TZP Group, a private equity firm. Financial terms were not disclosed. “The acquisition of Media Storm supports Merkle’s long-term strategic plan to use first-party data to inform and drive marketing across all media channels. With their audience-first approach, Media Storm helps to extend our existing capabilities to multi-channel performance media and enables us to connect to a broader execution of Media programs,” Craig Dempster, Merkle President.