Wings of Strength to acquire Mr. Olympia and Muscle & Fitness from American Media.

Wings of Strength, an elite worldwide bodybuilding promotions company, agreed to acquire Mr. Olympia, a professional bodybuilding competition, and Muscle & Fitness, an American fitness and bodybuilding magazine, from American Media, an American publisher of magazines. Financial terms were not disclosed. "My primary motivation for acquiring the Olympia is to bring the event back to the fans. It's a dream come true to take ownership of some of the fitness industry's most celebrated brands. Our ability to also acquire a media portfolio that includes Muscle & Fitness allows us to reach one of the largest fitness-minded audiences in the world. This is a great day for everyone who shares a passion for fitness, nutrition, training and the bodybuilding lifestyle," Jake Wood, Wings of Strength CEO.