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New Deal


Announced

Completed

Advent-backed Ansira completed the acquisition of the digital marketing business of CDK Global.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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United States

digital marketing

content marketing

Digital Services

Acquisition

Private

digital marketing consulting

Majority

Single Bidder

Friendly

Private Equity

Completed

Synopsis

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Advent International-backed Ansira Partners, an independent global marketing services and solutions company, completed the acquisition of the digital marketing business of CDK Global, an automotive retail technology company. Financial terms were not disclosed. "The completion of the acquisition of Sincro further amplifies the breadth and depth of Ansira's local marketing solutions, which is especially important today given the unprecedented change happening at the local level. We look forward to a bright future for Sincro as they continue on their accelerated path of product development and services innovation as an Ansira company, sharing our passion for digital marketing technology solutions and services," Jay Dettling, Ansira CEO.

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