WPP, a multinational communication, advertising, public relations, technology, and commerce holding company, completed the acquisition of Sandtable, a data science company that specialises in behavioural analytics and advanced simulations. Financial terms were not disclosed. Integrated into GroupM’s technology practice, the acquisition is in line with WPP’s strategy to deepen its technology offer by further strengthening its investment and innovation in data science. Sandtable will make GroupM the first media agency group to purposefully invest in ABM.