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New Deal


Announced

Completed

Leo Holdings completed the merger with Digital Media Solutions in a $757m deal.

Financials

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Transaction Value£581m
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Majority

United States

media company

Media Agencies

Friendly

marketing company

Private

Acquisition

Single Bidder

Merger

Cross Border

Completed

De-SPAC

Private Equity

Synopsis

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Leo Holdings, a Cayman Islands exempted company, completed the merger with Digital Media Solutions, a global martech company, in a $757m deal. Upon completion of the business combination, Leo changed its name to Digital Media Solutions, and its Class A common stock and warrants are expected to begin trading on the New York Stock Exchange under the ticker symbols “DMS” and “DMS WS”. “Today marks a pivotal day in DMS history, and we would not be here were it not for the extraordinary commitment, leadership, innovation and passion of the people who comprise DMS. We are excited to partner with our new board of directors and investors as we continue to execute on the DMS growth plan, now as a public company. We are also grateful to Clairvest who has been a great partner and instrumental to our success, and we look forward to continuing to work alongside them as stockholders and board members. Today's transaction allows DMS to continue to support our organic growth and acquisition strategy, strengthening our position as a premier, brand-first, performance-based marketing partner to customers across industry segments,” Joe Marinucci, DMS CEO.

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