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New Deal


Announced

Charlesbank to acquire a majority stake in News America Marketing for $235m.

Financials

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Transaction Value£190m
Consideration TypeCash
Capital Owned-
Capital Bid For85%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Majority

Private Equity

marketing

Media Agencies

Friendly

Private

Single Bidder

Pending

marketing agency

United States

Acquisition

Domestic

Synopsis

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Charlesbank Capital Partners, a private equity investment firm, agreed to acquire a majority stake in News America Marketing business of News, a global, diversified media and information services company focused on creating and distributing authoritative and engaging content and other products and services, for $235m. The transaction is expected to close in the fourth quarter of fiscal 2020. “When NAM was established, it was dependent on the distribution of coupons via newspaper inserts, but, in recent years, the in-store and digital segments have expanded substantially. The continued strong performance of supermarkets and consumer goods, both core clients of NAM, suggests that the company will have a successful future under its new ownership,” Robert Thomson, News CEO.

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