Announced
Completed
Financials
Sources
Tags
marketing services
Completed
Friendly
Media Agencies
Majority
Acquisition
Private
United States
Single Bidder
Cross Border
Synopsis
Accenture completed the acquisition of Yesler, a business-to-business marketing services agency. Financial terms were not disclosed. “Yesler’s expertise in B2B has given them a unique understanding of how businesses make purchase decisions — insights that empower marketers to influence purchasing decisions at critical stages, enabling them to achieve growth and adapt their operating models for continued success,” Manish Sharma, Accenture Group Chief Executive.
© COPYRIGHT 2024 MERGERLINKS LIMITED.
ALL RIGHTS RESERVED.
15 BONHILL STREET, LONDON, EC2A 4DN, UNITED KINGDOM.