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Synopsis
Accenture completed the acquisition of Yesler, a business-to-business marketing services agency. Financial terms were not disclosed. “Yesler’s expertise in B2B has given them a unique understanding of how businesses make purchase decisions — insights that empower marketers to influence purchasing decisions at critical stages, enabling them to achieve growth and adapt their operating models for continued success,” Manish Sharma, Accenture Group Chief Executive.
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