New Mountain Capital-backed W2O Group completed the acquisition of Symplur.

New Mountain Capital-backed W2O Group, a provider of analytics-driven, digital-first marketing communications to the healthcare sector, completed the acquisition of Symplur, a social media analytics platform exclusively focused on the healthcare sector. Financial terms were not disclosed. “Symplur’s pioneering technology products turn up the volume on the most important, and often overlooked, voices in healthcare, ultimately engineering a path to a deeper understanding of this dynamic, complex sector. Symplur is another in a series of strategic investments in people, technology and platforms that we’ve made, and intend to make, to strengthen the solutions we provide to clients. W2O now has hundreds of people focused in technology, data science, audience analytics, activation and measurement and we will double down in this space going forward,” Jim Weiss, W2O Group Founder and CEO.