ManyChat completed the acquisition of Converlytics.

ManyChat, a chat marketing platform, completed the acquisition of Converlytics, which enables businesses to track, analyze, and quantify valuable attribution analytics connecting Facebook Messenger to Shopify. Financial terms were not disclosed. "The single biggest industry using ManyChat is e-commerce, and analytics is at the heart of everything an e-commerce marketer does. The acquisition will allow ManyChat to bring our e-commerce customers the robust analytics they need to run smart omni-channel campaigns that maximize return on advertising spends," Mike Yan, ManyChat co-founder and CEO.