Kognitiv completed the merger of loyalty solutions business of Aimia for CAD35.3m.

Kognitiv, a digital services and collaborative commerce technology firm, completed the merger of loyalty solutions business of Aimia, a loyalty solutions business, for CAD35.3m. "The decision to merge the businesses, each gaining traction in different markets with strong cost and business synergies, represents an outstanding opportunity and highlights the significant value that has been created in the Loyalty Solutions business, while greatly simplifying Aimia’s corporate structure," Phil Mittleman, Aimia inc. CEO and Board member.