True completed the acquisition of a 50% stake in Hush.

Private equity firm True completed the acquisition of a 50% stake in Hush, a clothing, shoes and lifestyle products retailer. Financial terms were not disclosed. “At True, we invest in businesses that are at the forefront of the consumer behavioural shift. We have spent several years building a brilliant relationship with the Hush team and we are delighted to be partnering with them for this next stage of growth. The business is ideally positioned to grow its share of both the UK and international clothing markets due to its agile, digital-first business model, loyal customer base and relevant, contemporary product range," Matt Truman, True Co-founder and CEO.