Announced
Completed
Financials
Tags
monetization solutions
Completed
Private
Majority
Single Bidder
United Kingdom
Payments / Commerce
Friendly
Acquisition
Private Equity
Synopsis
STG-backed Connexity, an operator of shopping web sites, completed the acquisition of Skimlinks, a provider of monetization solutions for commerce-oriented publishers. Financial terms were not disclosed. "Connexity and Skimlinks share a similar mission as architects of online shopping markets. Our solutions help retailers acquire new customers and sales while enabling ecommerce-oriented publishers to monetize engaged shopping audiences. Combining the companies creates more scale on both sides of the marketplace,” Bill Glass, Connexity CEO.
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