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New Deal


Announced

Completed

STG-backed Connexity completed the acquisition of Skimlinks.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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monetization solutions

Completed

Private

Majority

Single Bidder

United Kingdom

Payments / Commerce

Friendly

Acquisition

Private Equity

Synopsis

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STG-backed Connexity, an operator of shopping web sites, completed the acquisition of Skimlinks, a provider of monetization solutions for commerce-oriented publishers. Financial terms were not disclosed. "Connexity and Skimlinks share a similar mission as architects of online shopping markets. Our solutions help retailers acquire new customers and sales while enabling ecommerce-oriented publishers to monetize engaged shopping audiences. Combining the companies creates more scale on both sides of the marketplace,” Bill Glass, Connexity CEO.

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