Highland Europe, a global venture capital firm, led a €21m Series C round in Alkemics, a platform enabling brands to launch products with retailers, with participation from venture capital firms Cathay Innovation, Index Ventures, Group SEB and Serena Capital. “Our aim is to make B2B business quick, easy and interactive. Any manufacturer should be able to put a product on the market as easily as if they were posting a message on a social network, and any store should be able to find the products that consumers are looking for by simply searching through an app. The Alkemics platform is helping thousands of suppliers and retailers across Europe to work closely together, to simplify their collaboration, to speed up products go-to-market and to ensure that product data is always as transparent and up to date as possible,” Antoine Durieux, Alkemics Co-founder and CEO.