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New Deal


Announced

Sazerac to acquire Early Times, Canadian Mist and Collingwood from Brown-Forman.

Synopsis

Sazerac Company, a privately held American alcoholic beverage company, agreed to acquire the Early Times, Canadian Mist, and Collingwood brands, and the Canadian Mist production assets from Brown-Forman, one of the largest American-owned companies in the spirits and wine business. Financial terms were not disclosed. "We are delighted to acquire such iconic brands as well as the Canadian Mist Distillery. Brown-Forman has done an excellent job building these brands over the years and we expect to invest in the brands and grow their sales in the coming years," Mark Brown, Sazerac President and CEO.

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