KKR invested $48m in Artlist, a provider of a full suite of high-quality, royalty-free licensed music, stock video clips, and sound effects for digital creative industries. Existing investor Elephant Partners, who led a previously unannounced investment in 2018, also joined in the round. "The investment allows us to accelerate growth and product development, and quickly add new content that is aimed to be the top tier of digital stock in the world. We want to cater to all content creators with every type of digital asset they might need," Ira Belsky, Artlist Co-CEO and Co-Founder.