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Announced

Jazz Venture-backed POM to acquire three divisions from Active Interest Media.

Synopsis

Venture capital firm JAZZ Venture-backed Pocket Outdoor Media, an endurance sports media platform, agreed to acquire the Healthy Living, Fitness, and Outdoor divisions of Active Interest Media, one of the world’s largest enthusiast media companies. Financial terms were not disclosed. “The strength of these collective brands positions us to build the premier active lifestyle media destination to meet the needs and interest of our readers on a daily basis, whether they’re beginners or experts—looking for a training plan, healthy recipe, event coverage, nutrition advice, injury prevention and more. Our mission is to inspire people to do the activities they love—yoga, ride, cook, ski, run, swim, hike, climb—with greater enjoyment and knowledge,” Robin Thurston, Pocket Outdoor Media CEO.

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