Announced
Completed
Financials
Tags
Majority
Single Bidder
marketing and advertising
Acquisition
Public
United Kingdom
Friendly
Customer Relationship Management
Private Equity
Completed
Domestic
Synopsis
Private equity firm Arsenal Capital Partners completed the acquisition of Cello Health, a healthcare and consumer strategic marketing group, for $237m. "The Cello directors are confident that, as part of the Value Demonstration platform with Arsenal’s backing, Cello will be optimally positioned to accelerate its current strategy and capitalise on a broader range of opportunities. This transaction will ensure the continued success of the business for its employees and clients," Mark Scott, Cello CEO.
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