The Flipkart Group, India’s digital commerce entities and includes group companies, completed $35m investment in Arvind Fashions-backed Arvind Youth Brands. "The partnership with the Flipkart Group will help us accelerate our online growth strategy as we focus our efforts on developing an omni-channel retail approach for Arvind Youth Brands and Flying Machine. Given the strong existing relationship with the Flipkart Group, and their presence in online fashion, it was an obvious choice for us to enter into this engagement through which Flipkart and Myntra will be our preferred online partner for the Flying Machine brand, while we continue to grow our offline sales through channels like exclusive brand stores, department stores and multi-brand stores," J. Suresh, Arvind Fashions Managing Director and Chief Executive Officer .