Apax Digital Fund led a $65m Series C funding round in Pricefx.

Apax Digital Fund, the growth equity team of Apax Partners, led a $65m Series C funding round in Pricefx, a loud-native pricing software, with participation from Digital+ Partners. “Pricing is one of the most important value creation levers for businesses, and we share Pricefx’s passion for making pricing software easier, faster and more accessible. Companies are abandoning inefficient manual processes, disparate spreadsheets, and sub-optimal prices, and embracing Pricefx’s next-gen software, which dynamically manages, optimizes and updates prices across all channels,” Mark Beith, Apax Digital Partner.