Announced
Financials
Sources
Tags
United States
Radio and TV Broadcasters
Majority
Friendly
podcast publisher
Domestic
Single Bidder
Private
Pending
Acquisition
Synopsis
The New York Times has agreed to acquire Serial Productions, the company behind the hit podcast “Serial,”, in the paper’s latest move to broaden its digital journalism. Financial terms were not disclosed. The arrangement will allow Serial Productions to increase the number of shows it makes, said Julie Snyder, the executive editor of Serial Productions, and will allow those shows to then be promoted on The Times’s website, in its newsletters and through its other channels. "The idea is to drive New York Times readers and listeners toward Serial projects. There’s going to be ways that we can help Serial tell more stories, bigger stories and, down the road, figure out how our newsroom and theirs can coordinate even more deeply," Sam Dolnick, The New York Times Assistant Managing Editor.
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