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Accel-KKR-backed Partnerize completed the acquisition of Pepperjam.

Synopsis

Accel-KKR-backed Partnerize, a software company, completed the acquisition of Pepperjam, a marketing technology company. Financial terms were not disclosed. "More than ever, marketers need a diversified means to ensure long term business viability and results. The channel’s pay-for-performance model, coupled with its diverse partner composition, make it an attractive vehicle for growth marketers seeking a scalable alternative to their primary sales and marketing channels. Partnerize’s AI-powered partnership management solutions coupled with Pepperjam’s affiliate marketing technology and service expertise will help marketers accelerate their global partner marketing efforts to comprehensively leverage the channel to drive growth and reach target audiences at scale," Matt Gilbert, Pepperjam CEO.

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