Priveq completed the investment in Trendhim.

Priveq Investment, a private equity firm, completed the investment in Trendhim, a Danish e-commerce company that designs and distributes male accessories. Financial terms were not disclosed. “Trendhim is a fast growing and highly data-driven niched e-commerce company which we have been impressed by from day one. The company has a strong company culture along with a proven ability for profitable international growth. We look forward to contributing with experience from previous investments in growth companies and to support the management team going forward," Johanna Svensson, Priveq Partner and Investment Manager.