Melijoe, a multi-brand website for premium children's fashion, and private equity firm Gimv completed the merger with Babyshop Group, a Swedish high-end children's fashion group. Financial terms were not disclosed. "Combining scale and deep sector expertise within an established but fragmented global niche market such as children's fashion ensures the continued potential of the new Stockholm-London-Paris team. In the new group, operational capabilities and privileged relationships with consumers and A-brands should enable the very best customer experience in the business," Guillaume Bardy and Gert Kerkstoel, Gimv Partner and Associate Partner.