Alibaba completed the investment in Helijia.

Alibaba, a provider of online and mobile commerce businesses, completed the investment in Helijia, a beauty service online-to-offline platform. Financial terms were not disclosed. Alibaba said that this investment is in line with its strategic investment style, which means the deal is business-related and strategic. Alibaba believes that beauty is one of Alibaba’s fastest-growing categories in the past two years, and the cooperation between Helijia and Tmall Beauty is also in line with this business, and the two will further expand the beauty service sector to enhance user experience.