Wind Point Partners, a private equity firm, completed the acquisition of RTIC, the direct-to-consumer eCommerce provider of high-quality coolers, tumblers, bottles, travel bags and other products for outdoor enthusiasts. Financial terms were not disclosed. ”Amidst changing consumer buying behavior and in light of the current pandemic, RTIC is well-positioned to capitalize on the acceleration of eCommerce and growth in outdoor recreation. We look forward to working with Jim, John and Bill, as well as the entire RTIC team, in further building the brand and executing our value creation plan,” Paul Peterson, Wind Point Managing Director.