Audax-backed Astute to acquire Socialbakers.

Audax-backed Astute, a customer engagement and voice of the customer platform, agreed to acquire Socialbakers, a unified social media marketing platform. Financial terms were not disclosed. “Combining the market-leading social media marketing capabilities of Socialbakers with Astute’s engagement suite not only helps our customers tackle this challenge more effectively, but also marks a major milestone along Astute’s journey towards becoming the end-to-end customer engagement platform that the Chief Customer Officer needs to succeed,” Mark Zablan, Astute CEO.