Announced
Financials
Tags
Cross Border
Pending
Online and Social Platforms
Private
Majority
social media marketing platform
Friendly
Czechia
Acquisition
Single Bidder
Private Equity
Synopsis
Audax-backed Astute, a customer engagement and voice of the customer platform, agreed to acquire Socialbakers, a unified social media marketing platform. Financial terms were not disclosed. “Combining the market-leading social media marketing capabilities of Socialbakers with Astute’s engagement suite not only helps our customers tackle this challenge more effectively, but also marks a major milestone along Astute’s journey towards becoming the end-to-end customer engagement platform that the Chief Customer Officer needs to succeed,” Mark Zablan, Astute CEO.
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