.
MergerLinks Header Logo

Announced

Audax-backed Astute to acquire Socialbakers.

Financials

Edit Data
Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

Edit

Cross Border

Pending

Online and Social Platforms

Private

Majority

social media marketing platform

Friendly

Czechia

Acquisition

Single Bidder

Private Equity

Synopsis

Edit

Audax-backed Astute, a customer engagement and voice of the customer platform, agreed to acquire Socialbakers, a unified social media marketing platform. Financial terms were not disclosed. “Combining the market-leading social media marketing capabilities of Socialbakers with Astute’s engagement suite not only helps our customers tackle this challenge more effectively, but also marks a major milestone along Astute’s journey towards becoming the end-to-end customer engagement platform that the Chief Customer Officer needs to succeed,” Mark Zablan, Astute CEO.

© COPYRIGHT 2024 MERGERLINKS LIMITED.

ALL RIGHTS RESERVED.

15 BONHILL STREET, LONDON, EC2A 4DN, UNITED KINGDOM.

CONTACT US