Hellman & Friedman and Sixth Street completed a $350m investment in Sprinklr.

Private equity firms Hellman & Friedman and Sixth Street completed a $350m investment in Sprinklr, a customer experience management platform. Hellman and Friedman invested $200m and Sixth Street has invested $150m in convertible securities. “Underpinned by a visionary leadership team, strong return on invested capital, and AI technology built to provide the world’s leading brands with the ability to engage their customers across any channel, Sprinklr is defining and leading the enormous new category of Customer Experience Management. We’re excited to be part of Sprinklr’s journey of impressive growth and are pleased that our investment will bolster an already strong balance sheet," Michael McGinn, Sixth Street Partner and Co-Head.