Accenture to acquire N3 from RedBird Capital Partners.

Accenture, a multinational professional services company, agreed to acquire N3, a tech-driven sales and demand-generation firm, that helps clients drive sales growth in an increasingly virtual environment, from RedBird Capital Partners, a private investment firm. Financial terms were not disclosed. “Increasingly, B2B buyers expect the same ‘Amazon-like’ interactions they experience as consumers when purchasing far more complex services— a trend that’s only accelerated in the current pandemic. N3 provides the perfect combination of skilled talent and technology to remove barriers and better influence purchasing decisions at critical stages,” Manish Sharma, Accenture Group Chief executive of Operations.