Brand Velocity Partners, an innovative private equity firm focused on acquiring consumer and information service businesses, completed the acquisition of BBQGuys, the largest e-commerce platform of higher-end barbeque grills, grilling accessories, and outdoor kitchen products, for $147m. Other investors include Aberdeen Capital Management, ACE, Baring Private Equity Asia, Cardinal Capital Management, The Cordish, Darco Capital, Hermes GPE, and Landon Investments, among others. The Manning family, LaDainian Tomlinson and Steve Hutchinson and Landyn Hutchinson joined in on the transaction as strategic investors with Brand Velocity. "BBQGuys has an entrenched and scalable position in this large, fragmented, growing market. The backyard is the new vacation spot. With the company's market expected to grow from $9.7bn in 2019 to over $11.7bn by 2024, BBQGuys will benefit from a strong demand profile and secular tailwinds. We're excited to partner with such a talented management team to build the brand," Steve Lebowitz, BVP Co-Founder and Managing Partner.