Zachert Private Equity completed the acquisition of Brands Within Reach, a company that licenses, imports, produces, distributes and markets baby brands, from Newage, a beverage company, for $15m. “We see a great potential in the portfolio of BWR. Our company focuses on the further development of undervalued companies. We know that with the necessary attention of restructuring, expansion, and further development, we will see significant growth for all of the BWR brands. We look forward to a successful collaboration with Olivier Sonnois and thank him for his great performance as CEO. The BWR acquisition will be followed by further acquisitions in the United States in the non-alcoholic beverage sector, where we know to expect continued growth, especially in healthy low-sugar products. Our participations are managed by CEOs with experience in the industry and rounded out by an advisory board with members who are well known in the industry," Olaf Zachert, Zachert Private Equity Managing Director.