Announced
Completed
Financials
Sources
Tags
United States
Digital Services
Acquisition
Venture Capital
marketing orchestration platform
Minority
Private Equity
Private
Single Bidder
Cross Border
Friendly
Completed
digital marketing
Synopsis
Permira, the global private equity firm, led a $92m Series F round in Seismic, a sales enablement and marketing orchestration platform provider. Additional new strategic investors include Ameriprise Financial and EDBI. Existing investors participating in the round include Jackson Square Ventures, Lightspeed Venture Partners, and T. Rowe Price. "When we led Seismic’s last round of financing, we became committed to Seismic’s vision and were especially struck by the deep enthusiasm of Seismic’s customers. Seismic is playing an instrumental role in helping organizations enable their marketing and sales teams to engage with customers with highly relevant content to accelerate sales cycles. The company has been quite successful helping enable many of the world’s largest brands with highly distributed, global teams," John W. Thompson, Lightspeed Venture Partner.
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