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New Deal


Announced

Completed

Mountain Crest Acquisition completed the merger with Playboy in a $381m deal.

Financials

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Transaction Value£296m
Consideration TypeOrdinary Shares
Capital Owned-
Capital Bid For100%
EV/Sales4.9x
EV/EBITDA32.89x
Share Price Premium-
One Off Charge-

Synopsis

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Mountain Crest Acquisition, a publicly-traded special purpose acquisition corporation, completed the merger with Playboy, an American privately held global media and lifestyle company, in a $381m deal. "We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” Ben Kohn, Playboy CEO.

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