Twilio, an American cloud communications platform, completed the acquisition of Segment, a customer data platform, from a consortium of investors for $3.2bn. The consideration will be paid with Twilio Class A common stock, on a fully diluted and cash-free, debt-free basis. “Together, Twilio and Segment have an incredible opportunity to build the customer engagement platform of the future. We created Segment to help businesses set themselves apart in the digital age and deliver rich, connected customer experiences built on high-quality data. By joining forces and applying our customer data platform to Twilio’s engagement cloud, we’ll be able to make the entire customer experience seamless from end-to-end," Peter Reinhardt, Segment Co-Founder and CEO.