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Announced

Completed

Twilio completed the acquisition of Segment for $3.2bn.

Financials

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Transaction Value£2,445m
Consideration TypeOrdinary Shares
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Majority

Domestic

Friendly

Acquisition

Single Bidder

Private

Data Centers and Hosting

customer data infrastructure

United States

Completed

Private Equity

Synopsis

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Twilio, an American cloud communications platform, completed the acquisition of Segment, a customer data platform, from a consortium of investors for $3.2bn. The consideration will be paid with Twilio Class A common stock, on a fully diluted and cash-free, debt-free basis. “Together, Twilio and Segment have an incredible opportunity to build the customer engagement platform of the future. We created Segment to help businesses set themselves apart in the digital age and deliver rich, connected customer experiences built on high-quality data. By joining forces and applying our customer data platform to Twilio’s engagement cloud, we’ll be able to make the entire customer experience seamless from end-to-end," Peter Reinhardt, Segment Co-Founder and CEO.

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