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New Deal


Announced

Completed

Blackstone-backed Vungle competed the acquisition of AlgoLift.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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automation tools

United States

LTV

machine learning

Acquisition

Completed

Private

Single Bidder

Friendly

Digital Services

Majority

Private Equity

Domestic

Synopsis

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Blackstone-backed Vungle, a mobile ad network and in-app monetization platform, competed the acquisition of AlgoLift, an LTV powered user acquisition automation platform for mobile advertisers. Financial terms were not disclosed. "At AlgoLift, we are very proud to have built an industry-leading LTV and optimization platform to help our clients maximize ROAS and operate at the cutting-edge of marketing technology. We couldn't be more excited to join Vungle's team to now bring a joint solution of leading-edge technology to the mobile ecosystem," Andre Tutundjian and Dmitry Yudovsky, AlgoLift Co-founders.

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