Announced
Completed
Financials
Sources
Tags
automation tools
United States
LTV
machine learning
Acquisition
Completed
Private
Single Bidder
Friendly
Digital Services
Majority
Private Equity
Domestic
Synopsis
Blackstone-backed Vungle, a mobile ad network and in-app monetization platform, competed the acquisition of AlgoLift, an LTV powered user acquisition automation platform for mobile advertisers. Financial terms were not disclosed. "At AlgoLift, we are very proud to have built an industry-leading LTV and optimization platform to help our clients maximize ROAS and operate at the cutting-edge of marketing technology. We couldn't be more excited to join Vungle's team to now bring a joint solution of leading-edge technology to the mobile ecosystem," Andre Tutundjian and Dmitry Yudovsky, AlgoLift Co-founders.
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